Business
All I Want For Digital Campaign Calls for Inclusive Future
All I Want For Digital is Knocking Down Disability Accessibility Barriers Online Worldwide
Global digital transformation agency Cyber-Duck has launched the ‘All I Want For Digital’ campaign, which aims to remove digital accessibility barriers worldwide. Diverse users of the internet need to be heard and listened to. Is there enough being done to include them across all digital channels? Data from WebAIM, shows not, with less than 3% of website homepages being truly accessible to all users, meaning that the majority feel excluded from what most people take for granted. This is exactly what the #AllIWantForDigital campaign is shining a light on; the need for all brands, companies, and individuals to work harder to make all their digital experiences inclusive.
‘Ask yourself, what one thing would make digital better for everyone?’
This is the question Cyber-Duck team members asked a group of campaigners, Paralympians, creators and personalities with visible and hidden disabilities. The goal was to learn about their positive and negative experiences of online interactions in order to provide the world with inspiration to better the digital world.
Former tech journalist Rory Cellan-Jones, comedy writer Sara Gibbs, author and campaigner Sandi Wassmer and gold medal Paralympian Giles Long are amongst others, featured in the campaign as representatives of people living with disabilities and how they’re affected by non-inclusive digital experiences. They share their reasons why they want to see positive change in this space. Take Mik Scarlet, TV presenter, co-CEO Phab, and wheelchair user, who says, “I want people who design or own a website or app to have a mind shift change. To stop thinking that they’re designing for disabled people or for those people over there and remember that good products work for everybody.”
Stock Image
Danny Bluestone, CEO and Founder of Cyber-Duck says, “Whether you are trying to pay utility bills online, order groceries, find gifts for friends and family, apply for a job or keep in touch over the holidays, no one should feel excluded because of poorly designed digital experiences, which are not inclusive.”
Bluestone explains further that this inclusive mindset should be adopted at the first stage of a web design, “Accessibility guidelines are a tick box activity for some. But we and our campaign partners want to see more positive action taken to design with inclusivity in mind, creating accessible experiences, which benefit everyone. Accessibility can’t be an after-thought and can’t be solved with plug-ins.”
The campaign has been supported by key charities and initiatives including the Royal Association for Deaf People, Employers Network for Equality & Inclusion, para-sports
classification organisation LEXI, disabled children’s community Phab, digital disability awareness training platform AbilityNet, and the British Interactive Media Association, which supports the next generation of digital professionals through knowledge sharing and developing talent. This campaign alongside this powerful group of initiatives together have the power to create impactful solutions to improve the usability of digital products for everyone.
Take a look at the All I Want For Digital campaign here.
In our modern, interconnected world, inclusivity has moved beyond being an option—it’s now a fundamental necessity. Companies that acknowledge and cater to diverse communities, including individuals with disabilities, aren’t just advocating for equality; they’re also tapping into a substantial consumer base. In this article, we’ll delve into the world of marketing and explore how embracing inclusivity can lead to favorable outcomes for both businesses and the disability community.
Genuine Representation:
At the core of effective marketing lies genuine representation. Companies can take the lead by prominently featuring individuals with disabilities in their advertising campaigns. By showcasing their products and services in use by people from all walks of life, businesses promote diversity and strike a chord within the disability community. This not only fosters inclusivity but also creates a sense of belonging and acknowledgement.
Accessible Content:
Inclusive marketing hinges on ensuring that all content is accessible to individuals with disabilities. This encompasses practices such as using alt text for images, providing captions for videos, and ensuring that websites are screen-reader compatible. By making content accessible, businesses not only cater to a broader audience but also demonstrate their commitment to equal accessibility.
Collaboration and Partnerships:
Teaming up with organizations and influencers within the disability community can amplify marketing endeavors. Partnering with disability advocacy groups or individuals who hold prominence in the community enables businesses to extend their reach and gain insights into the preferences and needs of individuals with disabilities.
Addressing Genuine Needs:
Inclusive marketing transcends superficial visuals; it involves addressing genuine needs. Companies that design products or services while keeping in mind the specific requirements of individuals with disabilities display an authentic commitment to inclusivity. This might involve creating user-friendly interfaces, offering customization options, or integrating principles of universal design.
Empowering Through Storytelling:
Effective marketing often revolves around storytelling. Sharing authentic narratives of individuals with disabilities and their triumphs over challenges can inspire and empower both the community and a wider audience. Celebrating achievements and dispelling stereotypes nurtures a more accurate understanding of the capabilities of people with disabilities.
Promoting Understanding Through Education:
Educational campaigns provide companies with a platform to raise awareness and foster understanding about disability-related matters. By offering information and dispelling misconceptions, businesses contribute to a more inclusive society while also positioning themselves as socially responsible entities.
Engaging With Feedback:
Listening to feedback from individuals with disabilities is of paramount importance. Engaging with the community through surveys, focus groups, and social media channels offers valuable insights into their preferences and concerns. This feedback loop enables businesses to fine-tune their marketing strategies and make continuous enhancements.
In summary, the junction of marketing and disability transcends mere advertisement. Embracing inclusivity in marketing strategies doesn’t just broaden a business’s reach; it also enriches society with equity. Through authentic representation, accessible content, collaboration, addressing real needs, storytelling, educational campaigns, and meaningful engagement, businesses can forge a path towards positive transformation and cultivate a more inclusive environment for all.
Business
Advocating for Your Rights and Needs as a Person with a Disability: Empowering Tips and Resources
As a person with a disability, effectively advocating for your rights and needs is crucial for ensuring equal opportunities and overcoming barriers. Communication, assertiveness, and seeking support play key roles in this process. By following these 6 empowering tips, you can navigate the challenges and assert your rights confidently.
1. Educate Yourself: Familiarize yourself with the laws and policies that protect the rights of people with disabilities, both in your country and globally. This knowledge equips you with the necessary information to advocate effectively.
2. Communicate Clearly: Express your needs and concerns in a clear and concise manner. Use “I” statements to assert yourself and avoid confrontational language. Articulate the specific accommodations or modifications required to ensure equal participation.
3. Seek Support: Connect with disability support organizations and networks that offer guidance and resources. They can provide valuable insights, legal advice, and emotional support to assist you in navigating barriers and discrimination.
4. Document Incidents: Keep a record of any instances of discrimination, including dates, times, locations, and individuals involved. This documentation can be crucial evidence if you decide to pursue legal action or file a complaint.
5. Know Your Rights: Be well informed about your rights as a person with a disability. Familiarize yourself with legislation such as the Nigerian Disability Rights Act and the United Nations Convention on the Rights of Persons with Disabilities (UNCRPD).
6. Collaborate with Others: Join advocacy groups and initiatives to amplify your voice and influence change. Collaborating with like-minded individuals creates a stronger platform to advocate for your rights collectively.
Remember, advocating for your rights is an ongoing process. Stay informed, seek support, and be persistent in your efforts. By asserting yourself confidently, you contribute to a more inclusive society where the rights and needs of all individuals are respected.
In the fast-paced and diverse business landscape of today, inclusivity holds the key to extraordinary achievements, going beyond being just a buzzword. By embracing diversity and harnessing the talents of individuals with disabilities, you have the opportunity to witness a remarkable transformation in your business brand, setting it apart from the competition.
Below are five ways people with disabilities can become powerful catalysts for skyrocketing your business brand:
1. Unleashing Creativity and Innovation: People with disabilities bring a unique perspective to problem-solving and innovation. Their diverse experiences and adaptive thinking can lead to groundbreaking ideas that resonate with a broader audience, elevating your brand to new heights.
2. Cultivating Enhanced Customer Empathy: Employing individuals with disabilities fosters a deeper understanding of your customers’ diverse needs and preferences. This empathy fuels the development of products and services catering to a wider range of individuals, thereby boosting customer loyalty and enhancing your brand’s reputation.
3. Crafting Inclusive Marketing Campaigns: With a diverse workforce that includes people with disabilities, creating authentic and inclusive marketing campaigns becomes second nature. Representation matters, and consumers connect more profoundly with a brand that embraces diversity and reflects the real world.
4. Nurturing an Empowering Workplace Culture: Embracing diversity cultivates a positive workplace culture that encourages teamwork, respect, and open-mindedness. This welcoming environment attracts top talent, boosts employee morale, reduces turnover, and ultimately leads to increased productivity and overall success.
5. Making a Positive Social Impact: Actively promoting inclusivity and providing equal opportunities positions your business as a force for positive social change. Modern consumers appreciate brands that align with their values, and your commitment to empowering people with disabilities will garner genuine support and unwavering loyalty.
Integrating people with disabilities into your workforce is not only a moral imperative but also a strategic decision that can propel your business brand to unprecedented heights. By leveraging their unique talents and perspectives, you have the potential to cultivate a brand that stands out, deeply connects with customers, and makes a meaningful contribution to a more inclusive society.
Embracing Your Strengths: Transforming Your Disability into a Heroic Journey
Advocating for Your Rights and Needs as a Person with a Disability: Empowering Tips and Resources
Embracing Your Disability Identity: Celebrating Diversity and Empowering Change
Rich Davenport: Creativity and Performing With ME
Finding Love Online With a Disability
The Traitors, Body Language and Disability
