Marks and Spencer, Tubie Kids and Seenin are just a few brands investing in adaptive kidswear
Both big brands like M&S and Etsy as well as more emerging companies like Seenin and Tubie Kids are innovating within the adaptive kidswear market. Whether clothes, accessories or shoes, companies are re-designing everyday items to suit multiple disability needs. Blending fashion with function, here we highlight how each company is approaching this movement.
Special Kids Company
The Special Kids Company was founded by Sasha Radwan, who spent time in the Middle East, only to see first-hand how children with special needs were hidden from society’s view there. This inspired her to launch her company, which stocks multiple brands of adaptive wear for kids. Featured on her online store are Scratch Sleeves dungarees, specially designed adaptive clothing for children with autism, eczema and post-surgical healing. And there are wheelchair accessories by brands including Bundle Bean and My Buggy Buddy. Think organisers, cup holders and those all-important rain covers.

© Seenin
Seenin
Founded by Lucy Carr-Seaman, whose daughter, Hester, was born with a rare agenesis of the corpus callosum named Aicardi syndrome, Seenin is the answer to Lucy’s struggle to find exactly what she needed to make Hester and her life more comfortable. Seenin stocks everything from aprons and bibs to seamless socks and weighted blankets. There’s also a sweet kerchief range that can be designed by the shopper. The style fabric, colour and print can is all bespoke.
Tubie Kids
Tubie Kids focuses on adaptive clothing and accessories for tube-fed children. This innovative company provides beautifully designed, colourful, tube-friendly yet functional clothing that gives children the full dignity and sensory comfort they need and deserve. Their Tubie Kids® 2in1 Combo Tops are especially brilliant, as they are an everyday staple that has flat seams, no label tags, and a discreet opening for abdominal access.
Marks & Spencer
Retail giant M&S also offers what they’ve called a ‘Kids Easy Dressing,’ range. This collection includes hip dysplasia clothes, feeding tube clothing and zip-up bodysuits. They have rethought where poppers need to be placed as well as introduced super-soft materials to stimulate comfort. Sizes start from newborn and go up to 16 years. From pretty patterns to bold colours, as well as useful multi-packs, there is a lot to admire here.

© ASDA
ASDA
ASDA’s ‘Easy On Easy Wear’ clothing is designed to support kids in working towards independent dressing via items like pull-on school trousers and ‘Easy On’ 2-in-1 school pinafores where the shirt is attached to the skirt. They have also done their research on sensory-kind fabrics and offer a range of items from sweatshirts to polo shirts that help comfort kids throughout their day.
Etsy
E-commerce company Etsy hosts an abundance of independent brands and designers that have created adaptive clothing and accessories from first-hand experience. From tube feeding vests for 1-14-year-old boys and girls to adaptive trousers with side zippers and pyjamas with a back zipper, there is a lot on offer that will hopefully make the lives of parents and children living with disability or illness a touch more comfortable.