All I Want For Digital is Knocking Down Disability Accessibility Barriers Online Worldwide
Global digital transformation agency Cyber-Duck has launched the ‘All I Want For Digital’ campaign, which aims to remove digital accessibility barriers worldwide. Diverse users of the internet need to be heard and listened to. Is there enough being done to include them across all digital channels? Data from WebAIM, shows not, with less than 3% of website homepages being truly accessible to all users, meaning that the majority feel excluded from what most people take for granted. This is exactly what the #AllIWantForDigital campaign is shining a light on; the need for all brands, companies, and individuals to work harder to make all their digital experiences inclusive.
‘Ask yourself, what one thing would make digital better for everyone?’
This is the question Cyber-Duck team members asked a group of campaigners, Paralympians, creators and personalities with visible and hidden disabilities. The goal was to learn about their positive and negative experiences of online interactions in order to provide the world with inspiration to better the digital world.
Former tech journalist Rory Cellan-Jones, comedy writer Sara Gibbs, author and campaigner Sandi Wassmer and gold medal Paralympian Giles Long are amongst others, featured in the campaign as representatives of people living with disabilities and how they’re affected by non-inclusive digital experiences. They share their reasons why they want to see positive change in this space. Take Mik Scarlet, TV presenter, co-CEO Phab, and wheelchair user, who says, “I want people who design or own a website or app to have a mind shift change. To stop thinking that they’re designing for disabled people or for those people over there and remember that good products work for everybody.”

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Danny Bluestone, CEO and Founder of Cyber-Duck says, “Whether you are trying to pay utility bills online, order groceries, find gifts for friends and family, apply for a job or keep in touch over the holidays, no one should feel excluded because of poorly designed digital experiences, which are not inclusive.”
Bluestone explains further that this inclusive mindset should be adopted at the first stage of a web design, “Accessibility guidelines are a tick box activity for some. But we and our campaign partners want to see more positive action taken to design with inclusivity in mind, creating accessible experiences, which benefit everyone. Accessibility can’t be an after-thought and can’t be solved with plug-ins.”
The campaign has been supported by key charities and initiatives including the Royal Association for Deaf People, Employers Network for Equality & Inclusion, para-sports
classification organisation LEXI, disabled children’s community Phab, digital disability awareness training platform AbilityNet, and the British Interactive Media Association, which supports the next generation of digital professionals through knowledge sharing and developing talent. This campaign alongside this powerful group of initiatives together have the power to create impactful solutions to improve the usability of digital products for everyone.
Take a look at the All I Want For Digital campaign here.