{"id":37036,"date":"2020-05-07T17:00:04","date_gmt":"2020-05-07T15:00:04","guid":{"rendered":"https:\/\/www.apartamentomagazine.com\/?p=37036"},"modified":"2025-07-24T17:43:31","modified_gmt":"2025-07-24T15:43:31","slug":"vince-aletti-house-garden","status":"publish","type":"post","link":"https:\/\/www.apartamentomagazine.com\/stories\/vince-aletti-house-garden\/","title":{"rendered":"Vince Aletti: House &#038; Garden"},"content":{"rendered":" \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this post, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/www.apartamentomagazine.com\/product\/apartamento-membership\/\">Apartamento Membership<\/a><\/span>.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this post, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/www.apartamentomagazine.com\/product\/apartamento-membership\/\">Apartamento Membership<\/a><\/span>.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":6,"featured_media":37662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[477],"class_list":["post-37036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay","tag-books-writing","authors-vince-aletti","text_author-vince-aletti","membership-content","access-restricted"],"acf":{"link_archive":false,"archive_story":null,"archive_bg":"#F5F4EE","archive_title_color":"#0a0a0a","cover_bg":"#F5F4EE","cover_title_color":"#ffffff","body_bg":"#F5F4EE","body_text_color":"#000000","body_captions_color":"#666666","related_bg":"#d82126","related_text_color":"#000000","stories_bg":"#EDECEC","alternative_image":37662,"hover_image":"","credits":"Text by Vince Aletti","title_format":"center","font_size":"medium","image_format":"cover","hero_image_mobile":"","video":"","video_excerpt":"","video_format":"regular","content":[{"acf_fc_layout":"credits"},{"acf_fc_layout":"text","text":"I have only the vaguest memories of my childhood and even those feel second-hand\u2014moments and things other people remembered for me. Nearly everything has been snuffed out, erased, lost. After my father died (in a small plane crash; I was 10), the only way I could move forward was by not looking back. I guess my mother felt the same way. She moved us, my younger sisters and me, from a small town outside of Philadelphia to Fort Lauderdale, a Florida Gold Coast city full of northerners like us. I hated it at first, but the sun was always out and we were just blocks from the beach on a street lined with palm trees, small motels, and whitewashed apartment buildings. Since nothing on Lauderdale\u2019s beachside was much more than 20 years old, the predominant style was Forties Moderne with \u2018Spanish\u2019 accents: soft curves, pastel detailing, picture windows, terracotta tiles, cactus gardens. I made my own apartment blocks with two decks of the Eames\u2019s slotted House of Cards, constructing airy, intricate buildings on a glass-topped wrought-iron table in our breezeway that reached dizzying heights before I flattened them and started again.\r\nAround this time\u2014I was probably 13\u2014I remember telling classmates that I wanted to be an interior decorator when I grew up. I\u2019d used my allowance to subscribe to <em>House &amp; Garden<\/em> ($5 a year; $7.50 for two) and imagined myself one of the gentlemen decorators I saw in its pages\u2014William Pahlmann or Jean-Michel Frank. Not that I had much of an idea of what these men actually did, aside from selecting furniture and colour schemes, but how hard could that be? I had my own room by now, and I\u2019d painted the thrift shop desk a shade of green that reminded me of one of the <em>House &amp; Garden<\/em> colours, something between Leaf and Sprout. I painted a cane-bottom bentwood chair\u2014a Thonet knockoff\u2014the same colour and put a single fern frond in a tall glass vase."},{"acf_fc_layout":"image","image_size":"regular","gallery":[37641]},{"acf_fc_layout":"text","text":"<em>House &amp; Garden<\/em> was my pre-adolescent window on a world of sophistication, refinement, and product placement: a Picasso lithograph on the wall, a faded kilim on the floor, a Noguchi table lamp, a potted palm, a Barcelona chair, a Bang &amp; Olufsen stereo system. I discovered the Maison de Verre in its pages, and Saarinen\u2019s marble-top tulip tables. I sent off for the Knoll catalogue and bought my Christmas cards from the Museum of Modern Art. I was obsessed with the living room of a Sausalito house on the cover of the May 1957 issue, shot from above by Ezra Stoller so it was like looking over a smartly laid-out floor plan. Light streams in from a sun deck over pale wood floors and a series of angled, overlapping geometries: rugs, chairs, side tables, floor cushions, a stone hearth, a black-hooded fireplace, a wall of books. There\u2019s an issue of <em>Theatre Arts<\/em> on a foot stool and Simone de Beauvoir\u2019s <em>The Mandarins<\/em> on a table nearby. I wanted to spend the rest of my life in that room."},{"acf_fc_layout":"image","image_size":"regular","gallery":[37831,37827,37875]},{"acf_fc_layout":"text","text":"And in a sense, I have. Not long ago, I bought that issue again on eBay and added it to a collection of <em>House &amp; Garden<\/em> and <em>House Beautiful<\/em> magazines from the \u201830s, \u201840s, and early \u201850s that helps put my teenage obsessions in some historical perspective. The covers here are among the period\u2019s best, souvenirs of a time when magazine design wasn\u2019t subject to some focus-group consensus about commercial viability. Not likely that <em>House &amp; Garden<\/em> pre-tested their November 1948 cover, but Joseph Cornell\u2019s signature grid of glittering Christmas cubby holes was a gift to the reader. Priscilla Peck\u2019s summer-themed June 1946 cover for <em>H&amp;G<\/em>, with its sly collage elements, is proof that illustration wasn\u2019t entirely out of the picture once photography became the dominant medium. But <em>House &amp; Garden<\/em> illustrators like Georges Lepape, Pierre Brissaud, and AE Marty (all even busier at <em>Vogue<\/em>) didn\u2019t easily adapt to the magazine\u2019s chic, restrained, modern look, typified by Anton Bruehl\u2019s stunning still life covers of kitchenware, vegetables, and Christmas ornaments from the mid \u201830s. In this same period, Paul Outerbridge turned out a remarkable run of photographic covers for <em>House Beautiful<\/em>. Most of them are claustrophobic interior views that look more like museum dioramas than lived-in spaces. But his June 1937 cover is different\u2014a surreal vision of overblown pink roses under a patently artificial sky that flirts with kitsch in a style Outerbridge shared with Man Ray."},{"acf_fc_layout":"image","image_size":"regular","gallery":[37643,37644,37646,37648,37650,37653]},{"acf_fc_layout":"text","text":"Still, <em>House &amp; Garden<\/em> had the edge when it came to great photographers. Not long after Alexander Liberman took over as art director at <em>Vogue<\/em> in 1943, he assumed the same position at H&amp;G and worked with many of the same artists and photographers at both magazines. It will come as no surprise that Horst\u2019s covers, like the October 1950 image of a woman on a red carpet with the headline, \u2018LIVE AS WELL AS YOU LOOK\u2019, made the most explicit connection between fashion and interior decorating. Or that Irving Penn chose to focus on still life subjects for the meticulously staged covers he made at <em>H&amp;G<\/em>, including the two garden- and landscape-themed ones here, from October 1944 and May 1946. But the extent and impact of Andr\u00e9 Kert\u00e9sz\u2019s contributions to the magazine are unexpected, if only because they\u2019ve never been included in his subsequent books or exhibitions. Kert\u00e9sz was at <em>H&amp;G<\/em> from 1945 to 1962, turning out more than 3,000 photographs of houses, interiors, and landscaped grounds, often in colour, which also served to set the work apart from his fine-art images. Some of the work was routine, but none of it was tossed-off, and when Kert\u00e9sz found a subject that caught his eye, the results were dazzling. His cover for the June 1949 issue, of a sun-struck space described simply as \u2018the hall of M. and Mme. Arturo L\u00f3pez-Willshaw\u2019s house at Nuilley-sur-Seine\u2019, with its plaster bust and enormous wild-flower arrangement, captures a breathtakingly sublime moment inside another room I wouldn\u2019t mind spending a lifetime in. Picking up that issue again, I\u2019m there."},{"acf_fc_layout":"image","image_size":"regular","gallery":[37655,37656,37657,37659,37830,37829,37828]}],"related_text":"Apartamento magazine issue #25\r\n\r\nFeaturing: Barbara Stauffacher Solomon, Andy Coolquitt, Simone Fattal & Etel Adnan, Thaddeus Mosley, Am\u00e8lia Riera, Nick Cave & Bob Faust, Gary Card, Gabrio Bini, Lena Platonos, Lucas Cant\u00fa & Carlos H Matos, Sam Chermayeff, Rirkrit Tiravanija, and Michael Snow. Plus: \u2018No System\u2019, a portfolio on \u201890s rave culture by Vinca Petersen; \u2018A question of taste\u2019, a conversation about food; Ray Johnson\u2019s Pink House; and \u2018Immediate family\u2019, a photo album by Iris Humm.","issue":[36137],"button_text":"Buy the issue!"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vince Aletti: House &amp; Garden<\/title>\n<meta name=\"description\" content=\"My childhood memories are faint and second-hand. 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