{"id":160347,"date":"2025-06-23T10:01:49","date_gmt":"2025-06-23T08:01:49","guid":{"rendered":"https:\/\/www.apartamentomagazine.com\/?post_type=product&p=160347"},"modified":"2026-01-07T14:39:58","modified_gmt":"2026-01-07T13:39:58","slug":"happy-victims-book","status":"publish","type":"product","link":"https:\/\/www.apartamentomagazine.com\/product\/happy-victims-book\/","title":{"rendered":"Happy Victims, Kyoichi Tsuzuki"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Between 1999 and 2006, before fast fashion and social media changed the world forever, Kyoichi Tsuzuki published 87 instalments of his Happy Victims series in the fashion magazine <\/span>Ryuko Tsushin<\/span><\/i>. In cramped quarters across Tokyo, these anonymous disciples joyously detailed the ritual and the sacrifice of their brand-name obsessions. A Buddhist monk with a Comme des Gar\u00e7ons shopping habit, an Alexander McQueen collector listening to neighbours through paper-thin walls\u2014photographed at home, their collections before them, Kyoichi\u2019s anti-heroes exist in parallel to the fashion universe of fame, fantasy, and glamour. <\/span>Happy Victims<\/span><\/i> was first published in book form in 2008. Long out of print, this edition follows Apartamento\u2019s reissue of Kyoichi\u2019s earlier seminal work, <\/span>Tokyo Style<\/span><\/i>. The new hardcover design comes with an updated foreword by the author, Japanese photographer Kyoichi Tsuzuki, and an introduction by Isabella Burley of Climax Books.<\/span><\/span><\/span><\/p>\n

While the cover and belly band have been completely reworked, in collaboration with designer Han Gao, the book\u2019s interior <\/span>maintains<\/span> a simple, documental format: one happy victim per spread, <\/span>Kyoichi<\/span>\u2019s photos supplemented by a short commentary on the individual and his or her daily schedule. <\/span>N<\/span>ot <\/span>typically <\/span>members of the leisure class, the goths, Lolitas, and stringent Margiela fans must also go to work and find time to care for their clothes.\u00a0<\/span><\/span><\/p>\n


\nAbout Kyoichi Tsuzuki<\/a><\/span><\/b>
\n<\/span>A Tokyo native, Kyoichi Tsuzuki is an award-winning photographer and a former editor at such iconic publications as <\/span>Popeye<\/span><\/i> and<\/span> Brutus<\/span><\/i>. He received the 1996 Ihei Kimura Award for his first photography exhibition, <\/span>Roadside Japan<\/span><\/i>, and has since shown work at the White Cube Gallery, London, MUDAM Luxembourg, Galerie Da-End, and more. Kyoichi is also the author of <\/span>Tokyo Style<\/i><\/a><\/strong>, a cult classic reissued by Apartamento in 2024.<\/span><\/p>\n

About Isabella Burley<\/span><\/b>
\n<\/span>Isabella Burley founded Climax Books in London in 2020 as a home for rare editions, adding a New York outpost in 2024. At 17, she started on the shop floor of Dover Street Market with Comme des Gar\u00e7ons, then later served as editor-in-chief for <\/span>Dazed & Confused<\/span><\/i> from 2015 to 2021. Additional appointments include Helmut Lang and Acne Studios.<\/span><\/p>\n

 <\/p>\n

Published by Apartamento Publishing S.L.
\nRelease date: July 8, 2025
\nDimensions: 300 x 230 mm
\nPages: 184 pages
\nBinding: Hardcover
\nISBN: 978-84-09-73269-2<\/p>\n


\nShipping method: DHL\/UPS courier service with tracking.
\n<\/b>Delivery time: 2\u20134 days from the shipping confirmation.<\/b><\/p>\n","protected":false},"featured_media":159976,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[17],"product_tag":[],"class_list":{"0":"post-160347","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-books","7":"member-discount","8":"discount-restricted","9":"hover_option_product_featured","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"bundled_by":[],"bundle_stock_status":"instock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[129969],"acf":[],"yoast_head":"\nHappy Victims, Kyoichi Tsuzuki by Kyoichi Tsuzuki<\/title>\n<meta name=\"description\" content=\"Kyoichi Tsuzuki published 87 instalments of his Happy Victims seies in the fashion magazine Ryuko Tsushin. 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